The Goal of this poster is to use rhetoric to encourage parents to vaccinate their kids. Rhetoric is a form of persuasion that often uses figures of speech. Irony was used to surprise the viewer by taking a sarcastic approach to the language.
For this poster I started by creating a grid of different kinds of rhetoric and different symbols associated with vaccines. The goal was to combine rhetoric and symbol to create pro-vaccine messages and then choose the best. From there I choose a few mock up.
At this point I had chosen my saying and decided on the general imagery that I would use. I choose to use imagery that screams happy family because it would contrast my sarcastic saying.
After a lengthy iteration process this is the poster I landed on.