Package design for an existing company. The shape and container were specifically chosen with the user in mind. Unlike traditional flour bags these packages are resealable and wide enough for scooping. They are made to be kept and re-purposed by the buyer. This is inspired by flour sacks in the 30's that were patterned specifically for the consumer to reuse the sack to make clothing.
My process started with researching flour and organizing it into a small booklet. I then used this information to create a redesign of flour packaging.